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Mining the Talk: Unlocking the Business Value in Unstructured Information
Mining the Talk: Unlocking the Business Value in Unstructured Information


 
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Product Code: 978-0-13-279974-4

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Description

eBook (Watermarked)
  • Pages: 240
  • Edition: 1st
  • ISBN-10: 0-13-279974-X
  • ISBN-13: 978-0-13-279974-4

Leverage Unstructured Data to Become More Competitive, Responsive, and Innovative

In Mining the Talk, two leading-edge IBM researchers introduce a revolutionary new approach to unlocking the business value hidden in virtually any form of unstructured data - from word processing documents to websites, emails to instant messages.

The authors review the business drivers that have made unstructured data so important - and explain why conventional methods for working with it are inadequate. Then, writing for business professionals - not just data mining specialists - they walk step-by-step through exploring your unstructured data, understanding it, and analyzing it effectively.

Next, you'll put IBM's techniques to work in five key areas: learning from your customer interactions; hearing the voices of customers when they're not talking to you; discovering the "collective consciousness" of your own organization; enhancing innovation; and spotting emerging trends. Whatever your organization, Mining the Talk offers you breakthrough opportunities to become more responsive, agile, and competitive.

  • Identify your key information sources and what can be learned about them
  • Discover the underlying structure inherent in your unstructured information
  • Create flexible models that capture both domain knowledge and business objectives
  • Create visual taxonomies: "pictures" of your data and its key interrelationships
  • Combine structured and unstructured information to reveal hidden trends, patterns, and relationships
  • Gain insights from "informal talk" by customers and employees
  • Systematically leverage knowledge from technical literature, patents, and the Web
  • Establish a sustainable process for creating continuing business value from unstructured data

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